Strategy.  Research.  Innovation


Scott Townsley got his start in the senior living field by washing dishes at Broomall Presbyterian Home.  While that was many years ago - the practical insights remain.  

And it is the integration of years practical insights together with a strategic perspective and an academic grounding that makes Trilogy unique.

During the past two years alone, Trilogy has worked with more than 30 organizations to develop strategy. We’ve conducted cutting edge consumer research that has guided clients away from traditional senior living options, toward innovative campuses and at-home type approaches. And we’ve worked with multiple organizations to forge affiliations and alliances.




Managing principal

Scott Townsley

Scott Townsley has more than 30 years experience in the senior living and senior care field.  Prior to founding Trilogy Consulting, LLC he served as the Managing Principal for Third Age, Inc., one of the largest firms dedicated to consulting and strategy for senior living organizations and for the last seven years served as a Principal with CliftonLarsonAllen, LLP.  He has worked with hundreds of organizations across the country as they have grappled with how to successfully navigate and drive change and is known for his willingness to ask provocative questions and probe traditional thinking,

Scott served on the faculty of the University of Maryland Baltimore County’s Erickson School where he led graduate courses on Strategy, Entrepreneurship, and Innovation.  He co-founded the Center for Innovation a social enterprise and innovation accelerator associated with the Erickson School. The Center serves as the sponsor for The Green House Project (see www.TheGreenHouseProject.org)

 Prior to his consulting career, Scott held management positions with Presby’s Inspired Life where he served as that organization's in-house counsel and had responsibility for the human resource functions and community based service planning for this multi-facility corporation.

Technical Expertise

Mr. Townsley has directed numerous client assignments involving strategic planning, market analysis, affiliations and mergers, project development, and executive search

Education/Professional Involvement

·                  Bachelor of Science, Business Administration, Drexel University

·                  Juris Doctorate, Villanova University

·                  Has been a licensed Nursing Home Administrator

·                  Currently serves as a member of the Board of Directors for an innovative nonprofit senior living provider based in New Jersey and the oldest and largest continuing care at home provider. He has previously served as a member of the Board of Directors of two retirement communities, a for-profit subsidiary of a large nonprofit CCRC, and a multi-facility provider

Speaking Engagements

Mr. Townsley is a frequent speaker at national and state conferences as well as Board Retreats and Planning Sessions. Recent national and state presentations include:

Jump Starting Innovation, LeadingAge, October 2018

Survival Guide:  Strategy and Innovation in an Era of Disruptive Change, The Beacon Institute, August 2018

Transforming the CCRC/LPC Model of Care Coordination, LeadingAge Pennsylvania, June 2018

The Future of Senior Living:  Destiny or Disruption, SFCS By Design Conference, February 2018

Finding the Entrepreneur Within, LeadingAge, October 2017, BB&T Conference, January 2018

Solving the Work Force Dilemma, Maryland Summit on Work Force Development/Willging Lecture, Sept. 2017

Inspire, Iterate & Innovate:  Creating an Innovation Flywheel, LeadingAge Pennsylvania, June 2017

Creating Competitive Advantage – the increasing importance of data analytics, Lifespan Network, May 2017

Blue Ocean Strategy:  Creating Uncontested Market Space, Green House Project Webinar, April 2017

Creating the Entrepreneurial Board, Kendal Corporation Leadership Forum, December 2016

Cheerios or Oat Cereal:  Creating Competitive Advantage in a Fast Changing Market, LeadingAge, Nov. 2016

Be the Change:  Leading Innovation and Transformation, LeadingAge Maryland Keynote, April 2016

Panel of Pundits: Perceptions on the Senior Living Field, LeadingAge PEAK, March 2016

Big Challenges, Bigger Solutions, SFCS By Design Conference, February 2016

Strategic Success in a Changing Environment, National Green House Project Conference, November 2015

Affiliations and Mergers:  A Strategic Opportunity, Not a Last Resort, LeadingAge November 2015